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When adidas unveiled the Ultra Boost in 2015, they claimed it was “The Greatest Running Shoe Ever”. Even with adidas’ impressive history of producing world-class athletic footwear, this was a lofty statement to make. But the brand knew that the sneaker they had created far exceeded running kicks’ standards. What they didn’t know was that its impact would reach far beyond that, spilling over into the fashion world and transforming sneaker culture.

ADIDAS Ultra Boost & ZX Series


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